PRIVACY POLICY

Update: 10th of June 2019


We have prepared this privacy policy ("Privacy Policy" or "Policy") to explain to you how we collect, use, and share information and Personal Data (as defined under applicable law) we obtain through your use of the Internet sites, applications and online services ("Services") that are operated by, controlled by or affiliated with Trendwatching B.V., including and without limitation, Business of Purpose (https://businessof purpose.com/), Covid Innovations (http://covidinnovations.com/), Fauxmage ( https://www.fauxmage.co/), Gender Jelly ( https://genderjelly.com/), Good Drone ( https://www.gooddrone.co), Bringo ( https://www.bringo.org/), Cycling 3.0 ( https://cycling3.com/), Next.Fish (https://next.fish.com/), Trendwatching B.V. (https://onpurposeventures.com/) and Vanish Fair (https://vanishfair.com/)(collectively, "we," "us" or "our"). This Privacy Policy only covers information collected through the Services and via direct communications between you and Trendwatching.com and its related subsidiaries, and does not cover any information collected at any other website, application or otherwise by us (unless specifically stated), including when you call us, write to us, or communicate with us in any manner other than through the Services. By using the Services, you consent to such collection, use and sharing of your information and Personal Data and agree to the terms of this Privacy Policy. We will only process your Personal Data in accordance with applicable data protection and privacy laws. For the purposes of UK and EU data protection legislation, the data controller is Trendwatching B.V. of Hacquartstraat 20, 1071SJ, Amsterdam, The Netherlands.


Table Of Contents



1. Information We Automatically Collect

We and our third-party service providers (including any third-party content, advertising, and analytics providers) automatically collect certain information from your device or web browser when you interact with the Services to help us understand how our users use the Services and to target advertising to you (which we will refer to in this Privacy Policy collectively as "Usage Data"). For example, each time you visit the Services we and our third-party service providers automatically collect your IP address, mobile device identifier or other unique identifier, browser and computer type, access time, the Web page you came from, the URL you go to next, the Web page(s) that you access during your visit and your interaction with content or advertising on the Services. We and our third-party service providers use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the Services, to gather demographic information and to target advertising to you on the Services and elsewhere online. Accordingly, our third-party advertising networks and ad servers will also provide us with information, including reports that will tell us how many ads were presented and clicked on the Services in a manner that does not identify personally any specific individual. The Usage Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Data. 


2. Cookies Tracking Technologies


Like many companies, we use Cookies and other Tracking Technologies on our Site (collectively "Cookies", unless otherwise stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and e-tags/cache browsers as defined below. We use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of an online service, for when you later return to that online service. In particular, our Site uses the following categories of Cookies, in our legitimate interest, as described in this section: We tracking technologies, such as cookies, local storage, and pixel tags. Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage will be sent to your computer that uniquely identifies your browser. "Cookies" and local storage are small files containing a string of characters that is sent to your computer's browser and stored on your device when you visit a website. Many major Web services use cookies to provide useful features for their users. Each Web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you reject cookies, you will not be able to sign in to the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent. Our Services use the following types of cookies for the purposes set out below


a) Cookies and Local Storage

Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services works. You can find out more information about Google Analytics cookies here. You can find out more about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link.

Essential Cookies

These cookies are essential to provide you with services available through our Services and to enable you to use its features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functionality Cookies

These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details, remembering which polls you have voted in and in some cases, to show you poll results, and remembering the changes you make to other parts of our Services which you can customise. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter or Google+. The social network will record that you have done this.

Targeted and Advertising Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third-party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third-party websites. These cookies also store your location, including your latitude, longitude, and GeoIP region ID, which helps us show you locale-specific news and allows our Services to operate more efficiently. You can disable cookies which remember your browsing habits and target advertising at you by visiting this link. If you choose to remove targeted or advertising cookies, you will still see adverts but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioural advertising are included in this list, and so you may still receive cookies and tailored adverts from companies that are not listed.



b) Flash

A Flash cookie is a data file placed on a device via the Adobe Flash plug-in that is built into or downloaded by you onto your device. Flash cookies are used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit this link. If you choose to adjust your Flash privacy settings on your device some features of the Services may not function properly. We also use "pixel tags," which are small graphic files that allow us and third parties to monitor the use of the Services and collect Usage Data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.


c) Pixel Tags

We use pixel tags, either provided by us or by our third-party advertisers, service providers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. Pixel tags also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites. In addition, we use a variety of other technologies that collect similar information for security and fraud detection purposes. For more information about the use of cookies and similar technology on our Site, please review Section 13 of this Privacy Policy and our Cookies and Tracking Technologies Policy. You can also find more information about cookies and how they work, what cookies have been set on your computer or mobile device and how to manage and delete them here and here.


2.1. Use Of Cookies And Tracking Technologies By Our Advertising Partners

The advertising networks and/or content providers that deliver ads on our Site use cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared. Many of these companies combine information they collect from our Site with other information they have independently collected relating to your web browser's activities across their network of websites. These companies collect and use this information under their own privacy policies. These companies, their privacy policies and the opt-outs they offer can be found in the table below. You can also opt-out of additional third-party advertising networks by going to the Network Advertising Initiative's website and following the directions there. We are not responsible for the effectiveness of any such opt-out options. California residents are entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Site operation purposes).


You have the choice whether to accept the use of Cookies and we have explained how you can exercise your rights below. Most browsers are initially set up to accept HTTP cookies. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at Your Ad Choices. Most browsers are initially set up to accept HTTP cookies. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at All About Cookies and TrustArc (not exhaustive) We are not responsible for the effectiveness of any such opt-out options. The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Site operation purposes). Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the "Help" section). Please note, however, that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Site features and parts of the Site will not function properly. Please note that rejecting Cookies does not mean that you will no longer see ads when you visit our Site.


2.3. Cookies And Tracking Technologies Used On Trendwatching.com’ Sites

This link sets out details of the individual cookies we use and the purposes for which we use them. We provide the table in this link as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The third-parties that collect information from you on our Site have given us notice that you can obtain information on their policies and practices, and in some instances opt-out of certain of their activities.


Cookies and Tracking Technologies Table

Party Service For More Information Use of Tracking Technologies Privacy Choices
Amazon Associates Advertising https://affiliate-program.amazon.com/welcome Yes https://www.amazon.com/adprefs
Facebook Custom Audience Social networking https://www.facebook.com/privacy/explanation Yes https://www.facebook.com/privacy/explanation
Google Adsense Advertising https://www.google.com/adsense/start/#/?modal_active=none Yes http://www.google.com/intl/en/policies/privacy/
Google Adwords Conversion Advertising https://support.google.com/adwords/answer/1722022?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google AJAX Search API Applications https://support.google.com/code/answer/56496?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Analytics Google Analytics for Display Advertisers,
Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on
http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409
http://www.google.com/settings/ads/onweb/?hl=en&sig=ACi0TCg8VN3Fad5_pDOsAS8a4...
https://tools.google.com/dlpage/gaoptout/
Yes http://www.google.com/intl/en/policies/privacy/
Google Dynamix Remarketing Advertising https://support.google.com/adwords/answer/3124536?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Publisher Tags Advertising http://www.google.com/intl/en/about.html Yes http://www.google.com/policies/privacy/
Google Safeframe Advertising https://support.google.com/richmedia/answer/117857?hl=en Yes http://www.google.com/intl/en/policies/privacy/
MailChimp Site analytics/CRM https://mailchimp.com/legal/cookies/ Yes http://preferences-mgr.truste.com/
privacy@mailchimp.com
Google Tag Manager Tag definition and management http://www.google.com/tagmanager/
http://www.google.com/intl/en/about.html
Yes http://www.google.com/tagmanager/ http://www.google.com/intl/en/about.html
Salesforce DMP (f/k/aKrux Digital) Customer interaction http://www.salesforce.com/krux/DMP Yes http://www.salesforce.com/marketing-cloud/sfmc/salesforce-dmp-consumer-choice /
Twitter Analytics Site analytics analytics.twitter.com Yes https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Twitter Conversion Tracking Tag manager https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking for -websites.html Yes https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads


If you do not opt out, as provided in the Your Cookie Choices And How To Opt-Out section above, you expressly consent to the collection, use, and sharing of your personal data by us and the third parties listed above, subject to their privacy policies, preferences, and opt-outs available through the links set forth above. Not in limitation of the foregoing, you expressly consent to the use of Cookies or other local storage and the collection, use, and sharing of your personal data by us and each Google entity identified in the Cookies and Tracking Technologies Used Trendwatching B.V.’s Sites section above. You can revoke your consent at any time by following the procedures set forth in the "Your Cookie Choices And How To Opt-Out" section above.


2.5. Definitions

Cookies

A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as "browser cookies"), HTML5, or Adobe Flash. For more information on third-party cookies that we use for analytics, please review the table of cookies and tracking technologies within this Cookies and Tracking Technologies Policy.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as "1×1 GIFs" or "clear GIFs") can be included in our online service’s pages and messages. Web beacons are invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Deterministic Finger-printing Technologies

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be "determined" who the user is for purposes of improving customer service.

Probabilistic Finger-printing

Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device-make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing. Note also that in the EU IP Addresses are personal information.

Device Graph

Device graphs can be created by combining non-personal data regarding the use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.

Unique Identifier Header (UIDH)

"Unique Identifier Header (UIDH) is the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer that request travels over the network and is delivered to the retailer's website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information, and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach. It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals' web browsing activity out to advertisers or others."

Embedded Script

An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.

ETag, or Entity Tag

A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking generates unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device Tokens

For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).

Unique Device ID

The unique series of numbers and letters assigned to your device


3. Information You Choose To Submit

You can visit the Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual (which we will refer to in this Privacy Policy collectively as "Personal Data"). If, however, you wish to register to become a member of the Services, you are required to provide certain Personal Data (for example, your name and e-mail address), and you must also provide a user name and password. We use your Personal Data to fulfil your requests for products and services, to improve our Services, to contact you from time to time, with your consent, about us and our products and services, and as otherwise described in this Privacy Policy. In addition, you are required to provide certain Personal Data when you submit a job application and supporting materials. Where you submit a job application on behalf of another person, you confirm that you have made that person aware of how we collect, use and share their Personal Data, the reason you have provided it, how they can contact us, the terms of this Privacy Policy and related policies and that they have consented to such collection, use and sharing. You can also choose to submit or we may collect additional information about yourself, such as demographic information (for example your gender, birth date, or zip code) and information about your preferences and interests. Failure to provide any required Personal Data will prevent us from being able to provide the Services you request (e.g., member registration or submission of job application) or otherwise inhibit our ability to provide the Services. We refer collectively to all information we collect that is not Personal Data, including Usage Data, demographic data and de-identified Personal Data, as "Non-Personal Data". If we combine Non-Personal Data with Personal Data, we will treat the combined information as Personal Data under this Privacy Policy. You also can choose to submit your alias, bio, email, photos or any other information that you would like to share with other users of the Services (which we will refer to in this Privacy Policy collectively as "User Submissions"). Personal Data, Non-Personal Data, and User Submissions are referred to in this Privacy Policy collectively as "User Information."


4. Information We Receive From Other Sources

We supplement the information we collect with outside records in order to learn more about our users, to better tailor the content and offers we show you, and for other purposes. We receive this information about you from public sources or third parties, including without limitation consumer data re-sellers and advertisers. We combine the information we receive from those other sources with information we collect through the Services. In those cases, we will apply this Privacy Policy to the combined information.


5. Information Use

We use the information we collect, including Personal Data and Usage Data:
* to enable you to use our Services, to create an account or profile, to process information you provide via our Services (including verifying that your email address is active and valid) and to process your transactions;

* to provide related customer service and care, including responding to your questions, complaints, or comments and sending surveys (with your consent) and processing survey responses;
 * to provide you with information, products, or services that you have requested;
* to receive and process job applications for jobs with us;
* with your consent, to provide you with information, products, or services that we otherwise believe will interest you, including special opportunities from us and our third-party partners;
* to tailor content, recommendations, and advertisements we and third parties display to you, both on the Services and elsewhere online;
* for internal business purposes, such as to improve our Services;
* to administer and process contests, sweepstakes, and promotions;
* to contact you with administrative communications and, in our discretion, changes to our Privacy Policy, Terms of Use, or any of our other policies;
* to comply with regulatory and legal obligations; and
* for purposes as disclosed at the time you provide your information, with your consent, and as further described in this Privacy Policy.


6. Social Network and Platform Integration

The Services contain integration with social networks and other platforms in which information is shared between us and such platforms. For example, if you create or log into your account through a third-party social media site, we will have access to certain information from that site, such as your name, email address, account information, photo and friends lists, and other information in accordance with the authorisation procedures determined by such social media site. If you visit our Services on a device through which you also interact with social networks or if you interact with us through a social media function such as a plug-in (for example, a Facebook "like" button) then you permit us to have on-going access to, to use and to store information from your social network profile (such as your name, email address, your friend list, photo, age, gender, location, birthday, social networking ID, current city, and the people/sites you follow) in accordance with this Privacy Policy. If you don't want a social network to collect the information about you as described above, or you don't want a social network to share it with us, please review the privacy policy, privacy settings and instructions of the applicable social network before you visit and use our Services.


7. Our Information Sharing Practice

(a) Generally. We share Non-Personal Data, including Usage Data, de-identified Personal Data and aggregated user statistics, with third parties in our discretion. We share User Information, including Personal Data, as otherwise described in this Policy, and under the following circumstances:
(b) Service Providers. From time to time, we enter into relationships with third parties who provide services to us (for example, analytics companies, advertisers and ad agencies, data management and storage services or credit card processing services, sweepstakes or contest prize fulfilment). In those circumstances, we disclose User Information so that such service providers perform those services. These service providers are only permitted to use your Personal Data to the extent necessary to enable them to provide their services to us. They are required to follow our express instructions and to comply with appropriate security measures to protect your Personal Data. In particular, our sites use certain Google analytics and other services, and certain pages use the Google AMP Client ID API, each of which enables collection and sharing of your information (including Personal Data) with Google for further use. For specific information on Google usage and how to control it, please see How Google uses data when you use our partners' sites or apps and Google’s Privacy Policy.
(c) Third-Party Marketing. You will have a choice (opt-in or opt-out) before we share your information with third parties for marketing purposes. Provided that you have chosen to receive marketing messages from third parties, we share your information (including Personal Data) with third parties for those third parties' own direct marketing purposes. Please note, messages delivered from a third-party will subject you to the third-party's privacy policy. We also match your email address with third parties with whom you have also consented to share your email address and use such match to deliver custom offers or emails to you on the Services and of the Services provided you have consented to receive such offers or emails.
(d) Change of Control. In the event we go through a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of our assets, including, without limitation, during the course of any due diligence process), your Personal Data will likely be among the assets transferred. By providing your Personal Data, you agree that we can transfer such information in those circumstances without your further consent. Should such a business transition occur, we will make reasonable efforts to request that the new owner or combined entity (as applicable) follow this Privacy Policy with respect to your Personal Data. If your Personal Data would be used contrary to this Privacy Policy, we will request that you receive prior notice.
(e) Other Disclosure Scenarios. We reserve the right, and you hereby expressly authorise us, to share User Information: (i) in response to subpoenas, court orders, or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims; (ii) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person or property; (iii) if we believe it is necessary to investigate, prevent, or take action regarding significant abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of information); (iv) to protect and defend our legal rights or property, our services or their users, or any other party, and to protect the health and safety of our users or the general public; and (v) to our parent company, subsidiaries, joint ventures, or other companies under common control with us (in which case we will require such entities to honour this Privacy Policy).


8. Anonymous Data

When we use the term "anonymous data," we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third-party. We may create anonymous data from the Personal Data we receive about you and other individuals whose Personal Data we collect. Anonymous data will include analytics information and information collected by us using cookies. We make Personal Data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyse usage patterns in order to make improvements to our Services.


9. Public Information

If you identify any User Information as public, you are authorising us to share such information publicly. For example, you can elect to make certain of your User Submissions (such as your alias, bio, email or photos) publicly available. Also, there are areas of the Services (for example, message boards, discussion rooms, and other online forums) in which you are able to post information that automatically will be available to all other users of the Services. By choosing to use these areas, you understand and agree that anyone can access, use, and disclose any information that you post to those areas.


10. How We Respond to "Do Not Track" Signals

Internet browsers can be configured to send "Do Not Track" signals to the online services that you visit. California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how Trendwatching B.V. responds to "Do Not Track" browser settings.

There currently is no consensus among industry participants as to what "Do Not Track" means in this context. Therefore, like many websites and online services, the Services do not alter their practices when they receive a "Do Not Track" signal from a visitor's browser. To find out more about "Do Not Track," please visit this website.


11. Advertising

(a) Generally, we use other companies under agreements with us to serve third-party advertisements when you visit and use the Services. These companies collect and use click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to the Services and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use tracking technologies to collect this information. Other companies' use of their tracking technologies is subject to their own privacy policies, not this one.
(b) Targeted Advertising. In order to serve offers and advertisements that may be of interest to our users, we display targeted advertisements on the Services, or other digital properties or applications in conjunction with our content, based on information provided to us by our users and information provided to us by third parties that they have independently collected. We do not provide Personal Data to our advertisers when you interact with an advertisement.
(c) Your Ad Choices. Some of the third-party services providers and/or Advertisers may be members of the Network Advertising Initiative ("NAI") or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioural Advertising. You can visit this website, which provides information regarding targeted advertising and the "opt-out" procedures of NAI members. You can opt-out of our use of your Web site viewing behaviour data to serve you interest-based advertising on third-party sites and email newsletters here. If you are accessing the Services through an application (i.e., mobile phone or tablet) you can download the AppChoices application from your device's application store (i.e., Google Play, Apple App Store, and Amazon Store). This DAA application allows participating companies to offer an opt-out of customised advertisements that are based on predictions about your interests generated from your application usage. For more information, visit this website. Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online or on your device.
(d) Mobile. We may from time to time offer certain location or pinpoint based services, such as location assisted navigation instruction. If you elect to use such location-based services, we must periodically receive your location in order to provide such location-based services to you. By using the location-based services, you authorise us to: (i) locate your hardware; (ii) record, compile and display your location; and (iii) publish your location to third parties designated by you by means of location publication controls available within the applications (for example, settings, user preferences). As part of the location-based services, we also collect and store certain information about the users who elect to use such location-based services, such as a device id. This information will be used to provide you the location-based services. We use third-party providers to help provide location-based services through mobile systems (unless you opt out of such location-based services with such providers) and we provide the information to such providers to enable them to provide their location-based services, provided that such providers use the information in accordance with our Privacy Policy.


12. Choice/Opt-Out From Communications

We offer you the opportunity to manage your communications from us. Even after subscribing to one or more newsletters and/or opting in to one or more offers to receive marketing and/or promotional communications from us or our third-party partners, users may elect to modify their preferences by clicking "Unsubscribe" link provided in an email or communication received and/or email. us (with the heading (with a clear heading such as ‘Opt-out request-yourname’). You may also be able to change your preferences by updating your profile or account, depending on which of our Services you are using. Please be aware that if you wish to remove yourself from a newsletter and/or other marketing emails from third parties that you consented to through the Services, you must do so by contacting the relevant third-party. Even if you do opt-out of marketing emails, we reserve the right to send you transactional and administrative emails including those related to the Services, service announcements, notices of changes to this Privacy Policy or other Services policies, and to contact you regarding any goods or services you have ordered.


13. Retaining, Modifying and Deleting Your Personal Data

You may access the information we hold about you. If you wish to exercise this right, please contact us using the details in the Contact Us section below. If you would like to update, correct, modify or delete from our database any Personal Data you previously submitted to us, please let us know by accessing and updating your profile. If you delete certain information you may not be able to order services in the future without re-submitting such information. We will comply with your request as soon as reasonably practicable. Also, please note that we will maintain Personal Data in our database whenever we are required to do so by law. Please note that we need to retain certain information for record-keeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (for example, when you enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such promotion). We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law.


14. EU Data Subject Rights And GDPR

If you are a resident of the European Economic Area (EEA), you have the right to:
(a) request access to your Personal Data and rectification of inaccurate Personal Data;
(b) request erasure of your Personal Data;
(c) request restrictions on the processing of your Personal Data;
(d) object to processing your Personal Data; and/or
(e) the right to data portability ("collectively, "Requests"). We can only process Requests from a user whose identity has been verified. To verify your identity, please provide your email address or URL when you make a request. If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Trendwatching B.V. aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: The right to access, to update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. The right to object. You have the right to object to our processing of your Personal Data. The right of restriction. You have the right to request that we restrict the processing of your personal information. The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format. The right to withdraw consent. You also have the right to withdraw your consent at any time where Trendwatching B.V. relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA). Furthermore, we do not process sensitive personal data for example (and not exclusive) unless provided voluntarily by the user e.g. * Race or ethnic origin
 * Political opinions
 * Religious or philosophical beliefs
 * Trade union memberships
 * Genetic or biometric data
 * Health or mortality
 * Sex life or sexual orientation etc.
 Your rights under the GDPR are well defined and you can read more about it here. For more information about how to get access to Personal Data and for exercising your rights, you can email us with the heading "I am an EU resident and would like to exercise my individual rights-yourname".


15. Security

We have implemented commercially reasonable and appropriate technical and organisational security measures to help protect your Personal Data from accidental or unlawful destruction, loss, alteration, misuse, or unauthorised access or disclosure; unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your User Information, we cannot guarantee its security. You use the Services and provide us with information at your own initiative and risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us of the problem by contacting us using the details in the Contact Us section below.


The Services contain links to other websites that we do not control, and the Services contain videos, advertising and other content hosted and served by third parties. We are not responsible for the privacy practices of any third-party.


17. Children's Privacy

The Services are intended for a general audience and are not intended for and should not be used by children under the age of 13. We do not knowingly collect information from children under the age of 13 and we do not target the Services to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us using the details in the Contact Us section below. We will delete such information from our files as soon as reasonably practicable.


18. Sensitive Personal Data

Subject to the following paragraph, we ask that you not send us, and you not disclose, any sensitive personal data as this term is defined under applicable data protection and privacy laws (for example, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us. If you send or disclose any sensitive personal data to us, you consent to our processing and use of such sensitive personal data in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such content to our Services.


19. Changes

We update this Privacy Policy from time to time in our discretion and will notify you of any material changes to the way in which we treat Personal Data, by posting a notice on relevant areas of the Services. We will also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy unless otherwise specified. Your continued use of the Services after the effective date of the revised Privacy Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Data in a manner materially different than what was stated at the time your Personal Data was collected.


20. Contact Us

If you have any questions about this Privacy Policy, please feel free to contact us by email.